MILWAUKEE, Wisconsin, June 9, 2023—Midwest Iron, formerly Midwest Stairs and Iron, has officially announced its new branding to transform its position in the marketplace and introduce its pre-fabricated, bolt-on, aluminum balcony system across the country.
In business for over 17 years, Midwest Iron’s handiwork can be seen all across the Midwest. One need not look further than Milwaukee to find a number of prime examples, from the Ascent MKE luxury apartments, the tallest mass timber structure in the world, to the Fiserv Forum, home to the Milwaukee Bucks NBA team.
Milwaukee is known for its high-quality manufacturing capabilities, and Midwest Iron is deeply ingrained into Milwaukee’s history. The company has completed thousands of jobs across the city—spaces that many people use, see, or experience every day.
This year, Midwest Iron is expanding nationally to work on commercial projects across the United States. With the help of Concept Co., an award-winning local agency specializing in digital business solutions, Midwest Iron is rolling out new branding, which includes a revamped brand story, identity, and logo, as well as a new website and fresh marketing campaigns.
“No one else in this industry does what we do. We’re a one-stop shop. We can fabricate and install stairs, balconies, railings, and misc. metals in Wisconsin, or ship to anywhere in the U.S. We not only follow the standards—we exceed them,” said Howard Wurgler, CEO of Midwest Iron.
About Midwest Iron
In business since 2006, Midwest Iron (MWI) specializes in the manufacturing and installation of self-supporting, bolt-on aluminum balconies, steel stairs and railings, and miscellaneous metals for commercial properties across the country. MWI also offers AAMA 2604-certified powder coating and are continually improving processes to deliver high-quality, cost-effective products to meet their customers needs. The company has two locations in Milwaukee, Wisconsin, one which focuses on steel fabrication and the other on aluminum.